Case Studies

Three accounts.
Real numbers.

Every figure below is pulled from the client's own Seller Central and Vendor Central reporting. Brand names are withheld at our clients' request — categories, revenue scale and timeframes are exact.

On the numbers: two of these accounts got worse before they got better. We've shown the declines as well as the recoveries, because an agency that only shows you the upswing is showing you half a chart.
Giftables · Toys & Games · US

A $2M brand losing control of its own pricing.

Inherited mid-decline. Migrated off Vendor Central, rebuilt the supply chain through a stockout crisis, and delivered the brand's best year on record — 26% above its pre-engagement peak.

+116%
Revenue growth,
2024 → 2025
+210%
Q4 revenue,
2024 → 2025
100%
Migrated to
Seller Central
+26%
2025 vs 2022
pre-engagement peak
Annual revenue
The dip is the migration and stockout year. The recovery is what followed.
Channel mix — Seller Central vs Vendor Central
Share of total revenue by channel.

The situation

A margin-sensitive giftables brand running almost entirely through Vendor Central — 89% of revenue in 2022. On Vendor Central, Amazon sets retail price. For a brand whose economics depend on holding price, that's not a channel, it's a hostage situation. Revenue was flat to declining and margin was being decided by someone else.

What we did

  • +Recommended and executed a full migration from Vendor Central to Seller Central, restoring pricing control
  • +Rebuilt the catalog and advertising structure natively on Seller Central rather than porting the VC setup across
  • +Diagnosed and fixed the supply chain failure — onboarded a new 3PL and rebuilt forecasting and restock planning
  • +Took over day-to-day account management: inventory, buy box, pricing, cases
  • +Built dedicated Prime Day and Q4 plans eight to ten weeks ahead of each event

The honest middle

2024 was down 39%. A channel migration and a severe, prolonged out-of-stock situation landed in the same year — you cannot sell inventory you do not have, and ranking earned over years is lost in weeks. That year was spent fixing the foundation rather than chasing revenue.

The result

2025 closed at +116% over 2024 and 26% above the brand's 2022 pre-engagement peak — on a channel where the brand now controls its own pricing. Q4 2025 came in at +210% against the prior year's stockout-hit quarter. Through July 2026, revenue is running +12.6% against the same period in 2025.

Beauty Accessories · US

Running a $6.6M account without letting it wobble.

Not every mandate is a turnaround. This one is about holding a large, high-velocity account steady through peak after peak — and still finding growth in units, not just price.

$6.6M
Revenue,
trailing 12 months
+15%
Units sold,
year on year
+13.5%
Q4 revenue,
year on year
99%
Featured offer
(buy box) share
Monthly revenue — two trailing years compared
Aug 2024 – Jul 2025 against Aug 2025 – Jul 2026.

The situation

A high-volume beauty accessories brand turning over roughly $6M a year across nearly 200,000 units. At this scale the risk isn't slow growth — it's a suppressed listing during Prime week, a buy box lost to a reseller, or a stockout in the run-up to December.

What we did

  • +Full account ownership across catalog, pricing, buy box and inventory
  • +Advertising managed against contribution rather than blended ROAS, so growth came from volume rather than discounting
  • +Peak-event planning for Prime Day, Black Friday, Cyber Monday and December
  • +Continuous account-health monitoring — suppressions, policy flags and cases resolved before they cost sales days

The result

Revenue of $6.6M across the trailing twelve months, up 10% year on year, with units up 15% — meaning growth came from selling more, not charging more. Buy box share held at roughly 99%, and Q4 grew 13.5%.

The strongest single month in the account's history — $876K — landed in June 2026, as we shifted the mid-year deal strategy earlier to capture demand ahead of the field.

Educational / STEM · Early Stage · US

An invisible listing, turned into a holiday performer.

A small educational brand with a good product nobody could find. The work here was visibility and gifting positioning — and the payoff arrived in the season that matters most for a STEM product.

+78%
Revenue growth,
year on year
+133%
Q4 revenue,
year on year
+40%
Units sold,
year on year
+37%
Average selling
price
Growth indexed to prior year (prior period = 100)
Shown as an index at the brand's request. Full figures available under NDA.

The situation

An early-stage educational brand with real product quality and almost no discoverability. Sessions were thin, conversion was under 1%, and entire months passed with negligible orders. Nothing was wrong with the product — nobody was reaching the listing.

What we did

  • +Rebuilt listings around how parents and gift buyers actually search, not how the brand described itself
  • +Restructured advertising to buy relevance first and volume second, on a small budget
  • +Repositioned the range for gifting ahead of Q4, when STEM products are bought as presents rather than supplies
  • +Moved the mix toward higher-value bundles, lifting average selling price 37%

The result

Revenue up 78% year on year with units up 40% — and, critically, average selling price up 37%, so the growth came with better economics rather than discounting. The holiday quarter delivered +133% year on year, with December the strongest month in the brand's history.

Conversion on the listing roughly tripled from its starting point, which on a visibility-constrained account is the number that actually matters.

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