The situation
A margin-sensitive giftables brand running almost entirely through Vendor Central — 89% of revenue in 2022. On Vendor Central, Amazon sets retail price. For a brand whose economics depend on holding price, that's not a channel, it's a hostage situation. Revenue was flat to declining and margin was being decided by someone else.
What we did
- +Recommended and executed a full migration from Vendor Central to Seller Central, restoring pricing control
- +Rebuilt the catalog and advertising structure natively on Seller Central rather than porting the VC setup across
- +Diagnosed and fixed the supply chain failure — onboarded a new 3PL and rebuilt forecasting and restock planning
- +Took over day-to-day account management: inventory, buy box, pricing, cases
- +Built dedicated Prime Day and Q4 plans eight to ten weeks ahead of each event
The honest middle
2024 was down 39%. A channel migration and a severe, prolonged out-of-stock situation landed in the same year — you cannot sell inventory you do not have, and ranking earned over years is lost in weeks. That year was spent fixing the foundation rather than chasing revenue.
The result
2025 closed at +116% over 2024 and 26% above the brand's 2022 pre-engagement peak — on a channel where the brand now controls its own pricing. Q4 2025 came in at +210% against the prior year's stockout-hit quarter. Through July 2026, revenue is running +12.6% against the same period in 2025.