Case studies

Three accounts.
Real numbers.

Every figure is pulled from the client's own Seller and Vendor Central reporting. Brand names are withheld at their request; categories, scale and timeframes are exact.

On the numbers: two of these accounts got worse before they got better. The declines are shown as well as the recoveries, because an agency that only shows you the upswing is showing you half a chart.
Giftables · Toys & Games · US

A $2M brand losing control of its own pricing.

Inherited mid-decline. Migrated off Vendor Central, rebuilt the supply chain through a stockout crisis, and delivered the brand's best year on record.

+116%
Revenue growth, 2024 to 2025
+210%
Q4 revenue, 2024 to 2025
100%
Migrated to Seller Central
+26%
2025 vs the 2022 pre-engagement peak
Annual revenue
The dip is the migration and stockout year. The recovery is what followed.
Channel mix
Share of total revenue, Seller Central against Vendor Central.
Seller Central Vendor Central

The situation

A margin-sensitive giftables brand running almost entirely through Vendor Central — 89% of revenue in 2022. On Vendor Central, Amazon sets retail price. For a brand whose economics depend on holding price, that isn't a channel, it's a hostage situation.

What we did

  • Migrated fully from Vendor Central to Seller Central, restoring pricing control
  • Rebuilt catalog and ad structure natively rather than porting the old setup across
  • Fixed the supply chain — new 3PL, rebuilt forecasting and restock planning
  • Took over day-to-day: inventory, buy box, pricing, cases
  • Built Prime Day and Q4 plans eight to ten weeks ahead of each event

The honest middle

2024 was down 39%. A channel migration and a severe out-of-stock landed in the same year — you cannot sell inventory you do not have, and ranking earned over years is lost in weeks. That year was spent fixing the foundation rather than chasing revenue.

The result

2025 closed +116% over 2024 and 26% above the 2022 pre-engagement peak, on a channel where the brand now sets its own price. Q4 came in +210% against the prior year's stockout-hit quarter. Through July 2026, revenue is running +12.6%.

Beauty accessories · US

Running a $6.6M account without letting it wobble.

Not every mandate is a turnaround. This one is about holding a large, high-velocity account steady through peak after peak — and still finding growth in units, not price.

$6.6M
Revenue, trailing 12 months
+15%
Units sold, year on year
+13.5%
Q4 revenue, year on year
99%
Featured offer (buy box) share
Monthly revenue, two trailing years
Aug 2024 – Jul 2025 against Aug 2025 – Jul 2026.
Aug 24 – Jul 25 Aug 25 – Jul 26

The situation

A high-volume beauty accessories brand turning over roughly $6M a year across nearly 200,000 units. At this scale the risk isn't slow growth — it's a suppressed listing during Prime week, a buy box lost to a reseller, or a stockout in the run-up to December.

What we did

  • Full account ownership across catalog, pricing, buy box and inventory
  • Advertising managed against contribution rather than blended ROAS
  • Peak planning for Prime Day, Black Friday, Cyber Monday and December
  • Continuous account-health monitoring, so flags never cost a sales day

The result

$6.6M across the trailing twelve months, up 10% year on year, with units up 15% — growth came from selling more, not charging more. Buy box held at roughly 99%, and Q4 grew 13.5%.

The strongest month in the account's history — $876K — landed in June 2026, after we moved the mid-year deal strategy earlier to capture demand ahead of the field.

Educational / STEM · Early stage · US

An invisible listing, turned into a holiday performer.

A small educational brand with a good product nobody could find. The work was visibility and gifting positioning — and the payoff arrived in the season that matters most.

+78%
Revenue growth, year on year
+133%
Q4 revenue, year on year
+40%
Units sold, year on year
+37%
Average selling price
Growth indexed to prior year
Prior period = 100. Shown as an index at the brand's request; full figures under NDA.
Prior year Latest year

The situation

An early-stage educational brand with real product quality and almost no discoverability. Sessions were thin, conversion was under 1%, and entire months passed with negligible orders. Nothing was wrong with the product — nobody was reaching the listing.

What we did

  • Rebuilt listings around how parents and gift buyers search, not how the brand described itself
  • Restructured advertising to buy relevance first and volume second, on a small budget
  • Repositioned the range for gifting ahead of Q4
  • Moved the mix toward higher-value bundles

The result

Revenue up 78% year on year with units up 40% — and, critically, average selling price up 37%, so growth came with better economics rather than discounting. The holiday quarter delivered +133%, with December the strongest month in the brand's history.

Conversion roughly tripled from its starting point, which on a visibility-constrained account is the number that actually matters.

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